Archive for the 'Uncategorized' Category
Marketing Metrics in 2 mins
In recent years, data-based marketing has swept through the business world. In its wake, measurable performance and accountability have become the keys to marketing success. However, few managers appreciate the range of metrics by which they can evaluate marketing strategies and dynamics. Fewer still understand the pros, cons, and subtlties of each.
In this day and [...]
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This is a great article that is well worth a read if you have, are thinking about or interested in outsourcing any aspect of your business.
Posted on August 5, 2009 by Esteban Kolsky
No one will ever do things like you do.
Whether you outsource your customer service to a local provider, a Big 3 firm, or [...]
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In this day and age, internet marketing is emerging as one of the most viable and cost-effective marketing methodologies especially for small businesses.
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Tags: advertising, brisbane, business, database, email markting, Marketing, online, results, website, yourconnection australia
What Works Best?
This is where we are finding the DIY campaigns on generic platforms can fall behind and start costing your business or organisation more money than its making you.
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Tags: advertising, brisbane, business, business development, database, email, email markting, Marketing, profit, results, website, webtraffic, yourconnection australia
This is a great article posted late last year on BtoB online by the Director of Strategic Services for American based ESP Strongmail that, in the current economic ‘crisis’ is very relevant. Here at YourConnection Australia we provide the end to end service of costing, producing, managing and measuring the results from each campaign to [...]
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Tags: business, database, email markting, increase, Marketing, profit, results, yourconnection australia
The 80 / 20 Rule
Im sure most of you reading this, as business owners or managers would be familiar in some way with the 80 / 20 rule. That is, as a general rule 80% of the income for your business comes from 20% of your customers. Now i can hear you already saying ‘no way that’s not true’ [...]
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Tags: advertising, brisbane, business, business development, database, email markting, Marketing, online, profit, website, yourconnection australia
Why Email Marketing?
As the use of email in business to customer communications becomes more and more popular with the big businesses, we take a look at why the small businesses can do just what their big brothers are doing at the top of the food chain. Below are some of the reasons why, as a small business [...]
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Tags: business, customers, email markting, increase, profit, sales, webtraffic
1. Identify who your clients are
Identifying who your customers are and collecting basic yet vital information from them will pay dividends for your business as soon as you start to capitalise on the information. By simply gathering your customers name, age, sex, and purchase this is the beginnings of a database that can become a [...]
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Tags: business development, database, email markting, yourconnection australia
Hello world!
Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!
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