3 Tools to Improve Your Digital Marketing ROI
March 24, 2010
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There are so many emails hitting us every day now that to get noticed you need to do more. Unfortunately there are some business’s that continue to to pump out the same old thing and not looking for more. There is more…. here are a few ways to increase your revenue and revitalize your email campaigns.
1. Get SocialNearly everyone has some kind of social media profile, be it Twitter, Facebook, MySpace, etc Extending your reach to those outside the email campaigns is the key.
Its more than just dropping a few icons into your emails, you need to educate how and why they share the information. These links should also be measured and reviewed on a regular basis,
2. Send it when they get it.
Sending times vary based on your target audience, and now with the popularity of smart phones getting email s on the go, is there really a ‘best time to send’? The recipient can now access their emails almost anytime though now its when will they act on it the most efficiently. Yes they get it but are they in a position to act on it now?? Thinking along these lines will give you a better conversion rate at the end of the campaign.
3. SMS + Email
How many text messages do you send a day?? there are over a trillion sent per year in the US, though the take up of SMS for marketing purposes in Australia is slow despite its obvious advantages. Programs like Vision 6 make this easy and cost effective. With these solutions, it’s quick and easy to create personalized, engaging messages that are delivered instantly or triggered for sends at a future date. This makes SMS an excellent channel to communicate special offers, payment reminders, event notifications, exclusive invitations, and other timely information customers won’t want to miss. As with email campaigns, savvy marketers (namely us!) can use deliverability metrics to evaluate SMS campaign results and adjust future initiatives accordingly.
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Categories: database, email, email marketing, emarketing, free trial, relevant., ROI, social media
