Great article about successful marketing

Hi everyone, just thought this week i’d share a great article i just recieved about successful marketing from Clate Mask from Infusionsoft.

Hi James, Have you ever heard anyone say that the BIG money is NOT in selling products or services… it’s in learning how to MARKET your products or services like a pro? Well, it’s true! And if you’re going to explode your profits in your industry–especially if you face price competition, market contraction, rising costs, or other challenges–you’ve got to learn to become a master marketer.

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SECRET #1: THE REAL DEFINITION OF “SUCCESSFUL MARKETING.” *************************************************************

There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:

The Right Message… To The Right Market… At The Right Time!
Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.

To make the most of your marketing dollars:
1. Never waste money on image advertising, or at least keep it to a minimum.
2. Test simple, inexpensive direct response marketing methods. Offer FREE reports, samples, coupons, or other response devices filled with emotionally compelling copy to find the messages that match the interests of YOUR target markets!
3. Concentrate on your most successful direct response offers, and…Use Multi-Step Direct Mail/Phone/Fax/Email/Voice Broadcasting Follow-Up To Maximize Sales!

It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax, e-mail messages, and voice broadcasting!!! If you don’t have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you’re either wasting a lot of leads or you’re wasting a lot of man hours doing tedious, manual follow up .

We have all the information you need about using managed e-marketing, sms and fax techniques to have your business become a successful marketer! Contact us here

So Why do Email Marketing?

People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about web feeds, instant messaging and all the other clever ways we can communicate online? Isn’t email old news now?
Those wondering about the benefits of email marketing in today’s ever-changing online and marketing environment will find the answers below.

For the full article download and others like it click here

It works

• Email marketing generated an ROI of $51.58 for every dollar spent on it in 2006 and the prediction for 2008 is $45.65. As such, it outperforms all the other direct marketing channels examined, such as print catalogs.
• 80% of respondents “indicated email was the strongest performing media buy ahead of search and display.”
• 55% expected “ROI from email to be higher than any other channel”
• 87% of marketer considered email critical, important or very important to their B2B marketing strategy

Why it works

• It allows targeting
• It is data driven
• It drives direct sales
• It builds relationships, loyalty and trust
• It supports sales through other channels

For the full article download and others like it click here