1. Identify who your clients are
Identifying who your customers are and collecting basic yet vital information from them will pay dividends for your business as soon as you start to capitalise on the information. By simply gathering your customers name, age, sex, and purchase this is the beginnings of a database that can become a goldmine in the future.
Benefit: The information tells you who you should be targeting.
2. What your clients purchasing habits are
How well do you know what your customers spending / purchasing habits are? You may know what your best selling item is, but what else is bought at the same time?
If you have ever purchased a book from the world renowned Amazon.com, I can guarantee you that you would have received an email asking you if you had thought about buying a similar book. If you bought a cookbook, chances are they have offered you the latest Jamie Oliver or Gordon Ramsay cookbook.
Benefit: It increases the up sell and cross selling possibilities,
3. Gives you an instant rapport with your customers
Do you know every customer that enters your store by name? Some do, some have no idea. We can easily become blinded by the routine of the day to day operations of selling our products or services. A database will give you a reference point to greet and service your customers much better.
The number reasons why your customers will buy from you can be many, though think about when the last time you went to a restaurant, the place was decorated beautifully, the food was excellent, the bill wasn’t a surprise, though all night the waiter was obnoxious and staff were rude! Would you go back?? I doubt it. Because, they hadn’t built a good rapport with you. You love to buy from the small local shop because they take the time to get to know you, remember your name and are generally interested in you, and you repay them for their fantastic service with your repeat patronage.
Benefit: Increased repeat clientèle = increase revenue.
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4. Allows you to market you your clients more effectively
If you know what your customers are buying regularly, what they’re interested in and what they could use. Would you have more of an idea of how to sell your products or services to them? I think so.
Armed with your magnificent client database with all the information you need, your marketing possibilities open up, no more throwing an ad into the local paper and hoping for the best. You know who your clients are and what they want, now think where do they go, how can I be there? Do your budgets and find out your ROI (Return on Investment) to ensure you don’t just throw away your money. Find a cost effective medium (think outside the box), target your audience with an offer they can’t refuse and thanks to your database you have capitalised on your database.
Benefit: Targeted advertising saving you money and bringing a measurable return.
5. Significantly increases the ‘Good Will’ value of your business.
Your business is doing great, and your competition wants to buy you out, you have your premises (if you own it), your profit and loss statements to show how well the business is doing and your stock.
You value your business with these in mind and then throw in your massive, targeted, organised database of customers that you have got to know, build rapport with, know their spending habits and know what they want to hear. Now how much do you want for your business?? More I bet, because you have the key to what make your business grow, your clients.
Benefit: Higher value of your business.
So with that in mind, do you think that if you have a database already you can make it bigger, better and more specific? If you don’t, do you think you could get one started?
For more information about Email marketing production, management or consultation please contact us.
James McDonald – Director
YourConnection Australia.
