Social Network Advertising

Facebook has over 400 million users and has had advertising on it for a while now. Twitter is expected to launch its own advertising platform very soon.

According to industry experts social media is better for selling than many people think. Facebook CPC buys can perform really well, at the same ROI as search. Its in the way Facebook delivers its ads is different than the way Google does.  Google ads are delivered based on the users search behavior whereas Facebook ads are delivered based on the information that users have chosen to share with Facebook.

Facebook recently began testing a new “promote your post” feature with Facebook Pages. This presents page admins with the option to turn any status update into an ad to run across the social network, as the update is created. If this gets a full roll-out, it could go a long way in boosting advertiser enthusiasm for advertising with Facebook.

We don’t know yet how Twitter’s ads are going to be delivered, but hopefully we will soon. Although there are other networks that are selling advertising on Twitter.

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Great article about successful marketing

Hi everyone, just thought this week i’d share a great article i just recieved about successful marketing from Clate Mask from Infusionsoft.

Hi James, Have you ever heard anyone say that the BIG money is NOT in selling products or services… it’s in learning how to MARKET your products or services like a pro? Well, it’s true! And if you’re going to explode your profits in your industry–especially if you face price competition, market contraction, rising costs, or other challenges–you’ve got to learn to become a master marketer.

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SECRET #1: THE REAL DEFINITION OF “SUCCESSFUL MARKETING.” *************************************************************

There are three factors that influence the profitability of any marketing effort. The smartest marketing minds on the planet have sifted these factors down to this simple, but powerful formula:

The Right Message… To The Right Market… At The Right Time!
Most businesses miss one, two or all three of these factors, and end up with very ineffective marketing and advertising results. Also, most businesses compound these problems by spending a bunch of money on image advertising, with no direct response offers at all. This could cost companies millions in missed sales every year.

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It is CRITICAL that you follow up with your leads repeatedly, incorporating a variety of media such as mail, phone, fax, e-mail messages, and voice broadcasting!!! If you don’t have a computerized system in place to methodically, repetitively and consistently follow up with your leads, you’re either wasting a lot of leads or you’re wasting a lot of man hours doing tedious, manual follow up .

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