What Works Best?
I literally receive hundreds of emails each week from emarketing businesses all over the world with their take on how to get the best results from your emails, sms, facebook and Google Adwords campaigns. There are a lot of similarities from the different nations and platforms, but what works best?
Is it database segmentation? Is it your subject line? Is it the time of send? or is it any of the other hundreds of factors that go into a successful campaign? Though what works best for ‘Jenny the Florist’ will not necessarily work well for ‘Tom the Butcher’ because their needs and target audiences are different.
This is where we are finding the DIY campaigns on generic platforms can fall behind and start costing your business or organisation more money than its making you. What you really need to do is work out what your customers are wanting to hear and when they want it, then schedule them in to receive the information that suits them at a time that suits them. i.e ‘Jenny the Florist shouldn’t keep sending out quarterly emails to her database around key dates in her businesses calendar (Valentines Day, Mothers Day, etc), they should come a week or two before and with large a call to action like ‘Buy online now!’
If you’re sending emails, sms’ or changing promotional content on your website and would like to sit down with us and go over a schedule of your key dates for free, please don’t hesitate to contact us, we would love to hear from you.
Click here to email us or call 1300 503 404 to arrange a time.
James McDonald
YourConnection Australia
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Tags: advertising, brisbane, business, business development, database, email, email markting, Marketing, profit, results, website, webtraffic, yourconnection australia
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